Brands

Even today, customers do not just buy a product - they are concerned with meaning. Digitalization is intensifying this, with more and more customers looking for and finding stories, not stores. Experience shopping differentiates the stationary trade, and we help brand manufacturers to create disruptive and lasting positive memories for the end consumer.

Disruptive digital customer experiences:
- Individualized customer approach through mobile apps and kiosks
- Sensor-controlled product presentations
- Displays with WOW effect: Holography, 3D animations, magnetic levitation and much more
- Product finder apps
- Augmented Reality and VR applications
- Smart Mirror, digital signage and social media applications
- Smart shelf solutions: from virtual shelves to smart shelves with permanent inventory and consumer demographic analysis

Brand Impact Analytics:
- Customer Analytics
- Interaction Analysis
- Shelf and product placement efficiency analysis
- cross-device targeting

Process optimization on the retail floor:
- Avoidance of phantom stocks on the shelf or out-of-stocks
- Digitalisation of promoter and merchandiser inserts