English 
The Observation
Analog price labels offer little space for the many information mobile network customers are looking for. A tariff price varies by roaming arrangement, data volume, memory size and more. How to show all that on a price label?
The Solution Design
The digital pricing app we developed for 3 in Sweden allows customers to intuitively select their preferences, and with every step, the respective tariff and its price instantly shows on the device.
The Result
Like a product finder app, customers of 3 Sweden can discover the best suitable phone and tariff at the same time. And 3's shop assistants can deliver best advice with all relevant data always up-to-date and at their hand.
No more paper waste – fully digital pricing system
Fast & interactive – customers access product info in a few clicks
More time for advisors – less focus on price labels, more on service
Modern & sustainable – aligns with Telekom’s future-focused approach
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