English 
The Observation
The Google Pixel team approached us as they were seeking a way to integrate their interactive demo highlighting various AI features such as the 'magical eraser' into our MNO's digital pricing app
The Solution Design
In a combined effort, among others with Deutsche Telekom and Swisscom, we modified their regular pricing apps by adding a further menu button taking the user to the ineractive Pixel AI demo
The Result
Click results revealed that customers really loved the combination of both, with a considerably longer average user journey and substantially more clicks, also resulting in higher device sales.
No more paper waste – fully digital pricing system
Fast & interactive – customers access product info in a few clicks
More time for advisors – less focus on price labels, more on service
Modern & sustainable – aligns with Telekom’s future-focused approach
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