English The Observation
The leading Latvian beverage retailer Spirits & Wine was among the first in Europe who looked for a digital shopping experience at the shelf edge. Spirits and wines are products that need information and education to make the right purchase. ESL rarely are big enough to contain all such data as taste, provenance, matching food, and more.
The Solution Design
Other than ESL, ViviTags boast in colour richness and, above all, are touch-sensitive. This way, Spirits & Wine could provide a cornucopia of information to the advice seeking connoisseur of alcoholic beverages. With a few clicks, all relevant information can be called up, special promotions are high-lighted in different colours and now also can be supported by video clips or even retail media.
The Result
We recommend to watch the video which summarises nicely the impact our ViviTags create at Spirits & Wine.
No more paper waste – fully digital pricing system
Fast & interactive – customers access product info in a few clicks
More time for advisors – less focus on price labels, more on service
Modern & sustainable – aligns with Telekom’s future-focused approach
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