English 
The Observation
Swisscom always had sustainability in its mind long before it became an obvious necessity. Early on, Swisscom wanted to underline the importance of returning old and decommissioned smartphones for recycling purposes. But they also wanted to make it an experience, as every interaction in their stores should be.
The Solution Design
A distinctive furniture was created, highly visible with a tablet promoting the need and benefits (also as the proceeds from refurbishing and reselling phones and raw materials benefit SOS children village). Once the customer returns a device, sliding it through a drop-box opening, a sensor detects it and prompts a video to start on the tablet, applauding and thanking the customer for a good deed.
The Result
A distinctive furniture was created, highly visible with a tablet promoting the need and benefits (also as the proceeds from refurbishing and reselling phones and raw materials benefit SOS children village). Once the customer returns a device, sliding it through a drop-box opening, a sensor detects it and prompts a video to start on the tablet, applauding and thanking the customer for a good deed.
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