Telekom’s approach to an immersive customer experience around its wifi routers

The Observation

With all the different and increasingly complex offerings, Telekom turned to us to help them develop a unique, intuitive and highly informative wifi product finder solution. Telekom has a wide range of solutions on offer, with routers for customers from small flats to large residential compounds in need of a wifi mesh technology.

The Solution Design

We came up with a display solution that consisted of the best of everything, yet at very reasonable cost to allow scalability. With a tablet at the center of the display, users could educate themselves about the offers, but most importanty, a product configurator allowed for customised recommencdations, with the relevant device being highlighted by LED. The back-screen showed relevant content subject to the tablet choice selection.

The Result

An amazing experience beyond the normal, that also included guided selling in form of sales assistants able to retrieve via QR-code the recommendations made for customers to take over and close the lead.

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