Samsung’s lift and learn UX platform

The Observation

Do you know the advantages and differences of portable SSDs? Well, you may not even know what an SSD is. Samsung's storage solutions division is aware of their customer struggles and turned to us for advise. How to educate customers while strolling through large format consumer electronics stores and learning on the fly what SSDs are and which ones to suit best their needs.

The Solution Design

The outcome was an endcap furniture with four selected portable storage devices, about the size of a cigarette pack, or even smaller. We mounted these onto liftable platforms, equipped with hull sensors detected each lift. A recoiler ensured the platforms always roll back to the default postion. Lifting a platform (or touching an SSD) prompted the embedded screen to start a video explaining the benefits and use cases of each.

The Result

We were equally excited as Samsung about the use rates of the application which was so successful that it stayed for years in almost 100 selected leading consumer electronics stores in Germany.

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