English The Observation
A leading Swiss food retailer approached us in the search of an interactive wine advisory app promoting chosen wines of the month at the wine section of their larger stores. Way too often, they felt that customers tend to always buy the same wine they know, always a bit anxious to make a wrong pick when not having the knowledge to make an educated alternative decision.
The Solution Design
The digital wine sommelier we created consisted of four LED-illuminated platforms as glorifiers of four wine labels that changed every month. A sensor on each bottle allowed to trigger the related content on the screen that was nicely integrated in front of the area. The consumer could alternatively start the journey by touching the screen and selecting his/her favourite themes such as taste, colour, accompanying food, etc. Selecting e.g. "cheese" the best suitable wines would be prompted and illuminated and could be easily compared with additonal information displayed.
The Result
The digital sommelier became a much favoured solution as a very attractive edutainment tool turning the wine selection into a fun and informative journey.
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