English The Observation
Lengermann & Trieschmann is the leading fashion retailer in Osnabrück, Germany. On a sales surface of more than 20,000 sqm L&T is presenting its fashion and sports offering. They are a leading Intersport partner and the only fashion store boasting of an indoor wave pool for surfing competitions. For long, fashion digital pricing was on their wish list, and our offering was what compelled them.
The Solution Design
L&T had been testing other solutions before they turned to us to finally find the solution they were looking for. The shape, size and weight, but also the smart integration of the entire digital price marking process from attaching to detaching the ESL was one critical success factor - next to all the other benefits our Fashion ESL has on offer in terms of indoor-locating e.g. for an enhanced click&collect picking process.
The Result
After a first limited deployment for only one fashion category, L&T now is expanding the use of our Fashion ESL to other departments, as they also moving towards AI-based dynamic pricing with the aim to boost competitive positioning and profitability.
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