English The Observation
Mobiel network operators, like traditional retailers, need to understand what drive consumers into their shops, or what keeps them away. Knowing our skills in assessing click data and movement patterns, they frequently turn to us with the request to provide such insights with our analytics technologies.
The Solution Design
With more than 15,000 touch points deployed in Natco stores around Europe and beyond, we can provide the needed insights by sharing neutralised click and tracking data, but also deploy individual customer analytics applications from touch points to customer counting and flow sensors, interaction and demographics analytics. Our motto: what you cannot measure, you cannot manage. And there is little, we cannot measure.
The Result
For many years, our telco and consumer electronics retail customers rely on our expertise in providing deep insights into customer behaviours and expectations. Our reporting metrics, dashboards and consulting services can be modularly chosen and deployed.
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