English 
The Observation
Providing shop visitors a unique experience when chosing the best suitable smartphone and better understanding user preferences were equally important as moving away from analogue price tags
The Solution Design
Customer interviews revealed which information and what experiences were mostly sought for. An intuitive digital pricing app containing all relevant tariffs, device specifications and recommendations from other users were most essential parts of the new digital pricing app.
The Result
Surveys after having deployed the digital pricing app revealed: customers loved o2's digital pricing app. And gratitude to the anonymous click data, o2 could further enhance its customer centricity for a multitude of digital store applications.
No more paper waste – fully digital pricing system
Fast & interactive – customers access product info in a few clicks
More time for advisors – less focus on price labels, more on service
Modern & sustainable – aligns with Telekom’s future-focused approach
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