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The Observation
H&M's operational excelllence is undisputed. No wonder why the company is keen to measure and analyse every operational aspect in much detail. Precision customer counting is one of the topics we got involved in.
The Solution Design
For H&M it is critical to count customer flows at any time throughout their store network. They match traffic with checkout transactions, thus being able to assess no sales visits or the impact of couple or group visits on the shopping basket size. Our high precision ceiling.mounted sensors deliver - anonymously and fully GPDR-compliant - highly accurate statistics.
The Result
A critical success factor is the cloud-based dashboard providing a vast array of performance statistics which can compared acrooss the entire store network. Via APIs our data can be exported to correlate with literally hundreds of other data streams such as street traffic, weather data, competitive analytics and more.
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