How L’Oréal drives engagement and sales at its partner salons

The Observation

As a multi-brand consumer brand, L'Oréal has a large variety of e.g. hair care products sold through retail and hair salons. The breadth of offering can be overwhelming, even for hari stylists. L'Oréal approached us with the request to help them more successfully sell their haircare product while ensuring a best possible customer consultation by the hair stylists.

The Challenge

Our solution consisted of a scan+learn station consisting of an easy-to-use 3D scanner and a 10'' screen - either built into a totem or mounted into the shelf around the hair care products on display. A call to action invited the consumer (or the stylists) to take an item and scan the EAN code. In the background, we linked this scan+learn solution with L'Oréal's product data base, allowing after each scan to show all relevant details of the scanned item, such as product description, ideal application, allergic reactions, price and others.

The Solution

Stylists quickly fell in love with this guided-selling tool, as they could jointly apply it with customers and thus always could provide an assured and extended customer consultation. The scan analytics help to understand which products are most sought, giving insights about market trends and training needs.