How L’Oréal got retail media right long before it became a hype

L'Oréal's Digital Transformation with Instore Solutions

Digital Signage: Because the hair salon window is a customer’s first impression, optimizing communication and attractiveness was essential. Therefore, a concept needed to be developed.

The Challenge

The Motion Window is a standout communication tool featuring a professional, high-luminosity screen placed in the salon window to display specific and engaging content to passersby. Not only does it generate traffic and create visibility, but it also serves as a powerful communication channel. This concept enables multiple L'Oréal brands to share the space while allowing for locally managed, personalized content.

The Solution

Salons that followed the project experienced increased foot traffic, improved visual appeal compared to competitors, and had the opportunity to promote additional services, thereby boosting revenue. At its peak, this project engaged more than 4,000 salons worldwide.

Digital Signage Platform: A specialized platform that allowed simultaneous utilization by L'Oréal and its sales partners, enabling alternating displays of L'Oréal products and partner services.

Facebook Counter & Selfie-Corner: Engaging social media integrations.

Guided-Selling-Apps: Personalized shopping experiences.

Unrivalled workmanship, Professional and Qualified