Magic-as-a-service: how our Fashion ESLs can drive engagement

The Observation

While lift & learn experiences often are found in beauty and technical retail, they are rather scarce in fashion and sports stores. We decided to prove that this is unjustified - thanks to our unique fashion ESL.

The Solution Design

Our fashion ESL is more than 'just' an ESL for apparel. It actually contains an accelerometer which senses when the item is being lifted up. Normally, this function is used for tracking and locating merchandise, but in our case we deployed this technology to detect when an item on a special display is being picked up.

The Result

Each pick triggers the integrated screen to provide additional information about the product on display. A simple and intuitive solution with the power of materially enhancing the shopper experience.