Switzerland’s largest beverages retailer Rio Getränke rolls out ESL

The Observation

Rio is the largest beverage retailer in Switzerland with several thousands of items to offer in their stores, coupled with first class customer advice and a great shopping experience. The goal was to digitize pricing without dropping the rich information displayed on each label about the beverage on display.

The Solution Design

We worked out a digital price and information display concept that allows anything from space-saving multiple items per ESL to product information in much detail for e.g. wines and whiskies pointing out origin, grapes, taste and smell, finish, and more. From small 1.6'' to very large 12.2'' ESL.

The Result

After a successful pilot period, the rollout commenced and is under way. The results of this picture perfect implementation are very visible, with happy employees who now can take even more time for advising their customers about the excellent beverage choices to make.

More Client Case Studies

Swisscom increases footfall with the help of the digital lucky wheel

Swisscom’s digital lucky wheel boosts drive-to-store by up to 24%, engaging customers via QR codes and instant prizes....
Read More

Boosting wine and spirits sales with ViviTags

Spirits & Wine enhanced shelf-edge shopping with ViviTags, offering rich, interactive product details and media....
Read More

Deutsche Telekom deploys our ViviTags

Telekom used ViviTags to digitize smartwatch pricing, enhancing engagement and winning the SHOP! DACH award....
Read More

Google and Swisscom unite the smartphone experience

Google Pixel integrated AI demos into pricing apps, boosting engagement, user journeys, and device sales....
Read More

Salt Switzerland peppers its Mobile Devices with Digital Price Tags

Salt launched a digital pricing app in 2024, simplifying device info and enhancing the in-store customer experience....
Read More

Swiss Telco Excellence

Swisscom’s digital pricing app has enhanced store experiences for nearly a decade, delivering real-time insights....
Read More
en_USEnglish