English The Observation
As a successful online and offline player, Tchibo approached us as they were looking for an endless aisle solution. With an online product offering way larger than what Tchibo ever can physically display in their stores, they sought for a way to increase the share of the wallet of their physical store customers.
The Solution Design
Our solution was based on a meticulously customised endless aisle solution with a deep data integration. As such, it was able to differentiate for each of their hundreds of stores between physically available items and online only merchandise, while in an idle mode, the screens would promote SKUs that were overstocked at the respective store. A smart back channel provides relevant insights about all interactions, usage and order status assigned back to individual stores of the group.
The Result
The modular concept allows for further features such as using the virtual shelf as a product finder or - thanks to integrated speakers - as a web-based staff training platform outside opening hours.
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