English The Observation
Fashion consumers increasingly care about apparel material composition, production methods and other sustainability and conformity matters. We receive an increasing number of requests for provisioning interactive product information displays for the softgoods sector.
The Solution Design
With the intention of avoiding digital detox with too many too big signage boards, and not seeing ESL as sufficiently appropriate to provide a large enough amount of individual information, we created an ideal solution based on our ViviTag® multi-colour mini touch displays. With only 3.5'' and perfectly suited to fit to fashion shelf boards, our Vivitags allow for a vast range of individualised information from available sizes and colours, material compositions, allergic substances - always up-to-date thanks to an API to online databases.
The Result
Not only did this lead to a much more favourable customer feedback, but also staff stated that the handy information e.g. about product availability of alternative sizes and colours was very welcome and helped to substantially enhance customer satisfaction.
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