Digital Marketing Solutions
- Increasingly stiff highstreet competition requires new forms of differentiation to retain existing clients, and win new ones.
- The differentiation ideally starts on the store front, it must support the brand image, but also include entirely new ways of interactive and entertaining consumer communication.
- Creating a seamless, yet modular, concept is desirable, starting with addressing passers-by on the street turning them into interested consumers-to-be, tying them into a playful interactive engagement, removing psychological barriers of anonymity. From there, the shop assistant can take over, if and when needed.