We gladly share with you a small list of fine references who all have been benefitting from our solutions and who have experienced the high quality standards we do apply. Unless the data are not confidential, we are happy to share with you more details about those realized projects upon request.
A small selection of applied practice cases:
Digital Signage & Connected Store at Work
The French telecommunications provider and telecom retailer has rolled out our digital signage applications with a key focus on smart phones and tablets. Smart phones displayed at ORANGE stores carry an interactive content allowing consumers to play with the devices in a controlled manner. They can select certain features, get directed to the accessories offerings and current promotions, while internet cookies, pictures taken or numbers dialled will be automatically deleted after the consumer has finished his experience journey. All transactions are being registered, thus allowing statistics about which smart phone has been tested most, wich features have been checked, which applications called up. The ORANGE HQ has a constant view on which smart phones are connected, turned on, batteries charged, and much more. The content can be modified by device, store, or date and time, thus allowing for media play lists being deployed subject to whatever promotion is needed. All devices are protected against theft, but still allow the consumer to lift them up and play with them. In case of an attempted theft, an alarm will be triggered. The latest development even allows for the alarm being triggered within the device, using its built-in speaker. You can block and track the device, thus denying any benefit for a potential shoplifter.
Retail Business Intelligence Solutions at Work
A key driver of customer satisfaction is the efficiency of the checkout. Retailers have recognized this for long, but continue to struggle to cater to an optimum POS staff planning, allowing for minimum waiting time for customers, but also for POS staff. One of the solutions to address this problem was the deployment of video sensors in the checkout area. However, the goal was not to alert the store management when queues have reached a critical maximum length, but to predict queues before they even build, and predict times where checkouts can be closed before idle times drive efficiencies down. Customers are already being detected and counted upon store entry, and historical data linked with real-time aspects such as weather conditions, day time, and others correlate with the counting devices. The result of all is a predictive analysis of when tills need to be opened, or can be closed. The application can easily be extended to provide promotion efficiency analyses via hot spot detectors. Other areas of business inefficiencies, risk or even operational continuity aspects can easily be deployed.
Digital Consumer Interaction Solutions at Work
The task here was to create a very special marketing campaign for the launch of the SONY XPERIA Z1, to be delivered in form of an interactive solution that would turn passers-by into customers. The idea was to „pull in the crowd“, in other words to increase the store traffic by catching the attention and the interest of people passing by a SONY Center. We realized the briefing by designing and installing a monitor disguised as an oversized „XPERIA Z1“ in the shop windows. We integrated a sensor detecting passers-by and a video camera for the interaction. The person attracted by the application is requested to come closer and perform in front of the camera, only to see his own video, followed by the invitation to go instore and either print, download, or share the result with friends, e.g. via Facebook. This allows the personnel to approach the interested consumer and continue the interaction instore, hopefully leading to yet another sale.